Target Paw Patrol

Paw Patrol Toys Focal

Agency: Colle McVoy
Client: Target
Group Design Director: Sam Soulek
Design Director: Dustin Hackwith

Target wanted to make a visual impact in their toys section to draw attention to Paw Patrol merchandise for their 2021 movie release. This focal brought in new elements and characters from the movie as well as some dimensionality in the background to create a more immersive experience.