Target SEM Holiday 2020

Holiday 2020 Campaign

Agency: Target Creative
Artist Partner: Ade Hogue
Engagement Manager: Lori Lickeig
Creative Strategist: Erin Nelson
Project Manager: Chris Norton
ACD: Erin Furey
AD: Brenda Schreurs
AD: Arin Kuklis
AD: Alyssa Liles
AD: Dana Christopherson
Copy Writers: Allie Gehan & Jeff Barbain
Creative Producer: Erin Repesh
Lead Production Designer: Jordan Schmidt
Production Designer: Brett Walther

As a production designer for the SEM (Store Experience Marketing) holiday team at Target under contract. I was able to work on a national campaign involving more than 1500 Target stores engaging guests through Target Stores.

On the production design team, I was tasked with overseeing the preparation of art and managing final art hand-offs to and from internal and external partners (Periscope / Knock / Target India). In addition to working with partners, I was also responsible for revising, retouching, and, when needed, art exploration for the Target creative team.